Look at most information providers and you inevitably run into the same problem: Aggregated data. Blind, impersonal, binary information with a one-size-fits-all structure that contradicts what lies at the heart of business: change.

Business is change. It moves and grows and evolves from one moment to the next, and bits of data without context or scope not only fail to give an accurate picture of the landscape, they can also be misleading and result in bad decisions.

For meaningful information you need people with the expertise and experience to know fact from fiction; good intelligence from bad. Trained individuals who know how to find those bits of truth that, when woven together, create a clear, relevant picture of what's really happening, where it began, and what comes next.

You need insight.

The Team

When you enter the editorial department at Hoover's, the first thing you'll see are rows and rows of periodicals. Newspapers, magazines, trade journals, and on, spanning cities, industries, current events, and more. Next, suspended above, you see a score of televisions tuned to every conceivable news channel; interviews, ticker tapes, breaking stories, and commentary steadily streaming down.

Finally, you come to the people.

The Hoover's Editorial Staff contains some of the finest minds in Austin with backgrounds in Business, Journalism, English, and History, to name just a few. With some at Hoover's for more than a decade, each editor specializes in a specific industry, with the experience needed to cut to the core of what matters to you; leaving out corporate spin and filler and focusing on substance.

The Process

Each day Hoover's editors conduct research utilizing sources such as public documents, company Web sites, phone interviews, industry-specific trade and market journals, and more than 3,000 news sources. The information found results in real-time, concise analysis and daily updates that keep records fresh.

The Result

Unlike other business information providers, only Hoover's has a full-time, in-house editorial and research team dedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most comprehensive, up-to-date information available on companies, industries, and executives.