Specs

Rich Media Banners

Definition & Dimensions: Standard banners (728x90 pixels) which employ rich media technologies such as HTML, Flash, and Java.

Rich Media File Size: (Up to) 20k on initial load; (Up to) an additional 80k may be loaded after a user "mouses over" (moves their cursor over) or clicks on the banner.

Expansion: A banner may expand up to 728x210 if the user mouses over or clicks on it. If the banner expands on rollover, it should automatically close when the cursor moves off the banner. If the banner expands on click, it can remain expanded until the user clicks a clearly labeled "close" button.

Non-Rich File Size: Non-rich media file size should be no more than 30k.

Audio/Video: A banner may play audio and/or video after a user clicks on it. The banner should also display a visible "stop" or "pause" button once the audio/video begins.

Rich Media IMU Rectangles

Definition & Dimensions: Interactive Marketing Units (300x250 pixels), which use rich media technologies such as HTML, Flash, and Java.

Rich Media File Size: (Up to) 20k on initial load; (Up to) 3 additional loads of (up to) 80k each may be initiated if a user moves their cursor over or clicks on the rectangle.

Non-Rich File Size: Non-rich media file size should be no more than 30k.

Audio/Video: A rectangle may play audio and/or video content after a user clicks on it. The rectangle should also display a visible "stop" or "pause" button once the audio/video begins.

Rich Media IMU Skyscrapers

Definition & Dimensions: Interactive Marketing Units (160x600 pixels), which use rich media technologies such as HTML, Flash, and Java.

Rich Media File Size: (Up to) 20k on initial load; (Up to) 3 additional loads of (up to) 80k each may be initiated if a user moves their cursor over or clicks on the skyscraper.

Non-Rich File Size: Non-rich media file size should be no more than 30k.

Audio/Video: A skyscraper may play audio and/or video content after a user clicks on it. The skyscraper should also display a visible "stop" or "pause" button once the audio/video begins.

Pop-Under #1

Definition: Pop-unders automatically launch a new browser window when a Web page is loaded.

Dimensions: Pop-unders should be a maximum of 250x250 pixels.

Rich Media File Size: The pop-under's file size should be no more than 20k.

Co Registration

Co Registration Specs:

Up to 2 lines of text (90 characters total)
88x31 logo (MUST BE STATIC) no click thru url
reporting requirements:
- possible fields for report: name, title, email address, phone number and physical address.
- reporting frequency: daily, weekly, monthly, and end of the campaign
- reporting may be cumulative or provide only new names

Direct Email

Text Specs

Copy: 20 lines, 60 characters per line (max) including URLs.
Subject line: 45 characters or less.
"From" line on all e-mails will be Hoover's Online.
All e-mails will include an unsubscribe option at the bottom of the e-mail.
All e-mails will contain an explanation header for Hoover's Online subscribers.
All final creative must be delivered to Hoover's five business days before delivery date for review.
Please specify who is responsible for tracking (Hoover's or the advertiser).
Please identify who needs to receive test e-mails prior to general distribution (test list).
Please identify who needs to receive the final email (seed list).
E-mails are scheduled to drop on Tuesdays, unless otherwise specified.
Please specify if we need to suppress any names from our list (will you be providing a suppression file?)

HTML Specs

Screenshot of an HTML-based Direct Email

HTML e-mails should be 450-600 pixels wide (550 is the optimum width and 600 pixels high).
All HTML images must be served on the advertiser's server.
Messages should be between 30k and 75k (150k is the max).
Subject line should be 45 characters or less.
"From" line on all e-mails will be Hoover's Online.
All e-mails will include an unsubscribe option at the bottom of the e-mail.
All e-mails will contain an explanation header for Hoover's Online subscribers.
All final creative must be delivered to Hoover's five business days before delivery date for review.
Please specify who is responsible for tracking (Hoover's or the advertiser).
Please identify who needs to receive test e-mails prior to general distribution (test list).
Please identify who needs to receive the final email (seed list).
E-mails are scheduled to drop on Tuesdays, unless otherwise specified.
Please specify if we need to suppress any names from our list (will you be providing a suppression file?)

Sponsorships

CEOs on Camera Specs:

Scalable, .eps format logo (this will allow us to resize for the co-branded ad units)
Style guide that provides guidelines for logo usage
120x60 logo (MUST BE Static) used for the Homepage Tease, Directory Pages, Company Fact Sheet and Video Player
728x90 logo used for the Video Player
160x600 and 728x90 ad units that will run exclusively on the Directory Pages
Text Links for Video Player:
- Headline: Max 30 characters.
- Text Links: up to 2. Each placement may be up to 3 lines, each line may contain up to 60 characters including spaces.
Video Commercial in the following format:
- 296kpbs
- 320x240 dimensions
- Audio codec: ACELP.net 16kb/s, 16k Hz, Mono
- Video codec: Windows Media MPEG-4 V3

Industry Watch Specs:

Scalable, .eps format logo (this will allow us to resize for the co-branded ad units)
Style guide that provides any guidelines we will need for logo usage
120x60 logo (MUST BE Static) used for the Homepage Tease, Directory Pages, Company Fact Sheet and Video Player
728x90 logo used for the Video Player
728x90 and 160x600 ad units that will run exclusively on the Industry Pages.
Text Links for Video Player:
- Headline: Max 30 characters.
- Text Links: up to 2. Each placement may be up to 3 lines, each line may contain up to 60 characters including spaces.
Video Commercial in the following format:
296kpbs
320x240 dimensions
Audio codec: ACELP.net 16kb/s, 16k Hz, Mono
Video codec: Windows Media MPEG-4 V3

Free Day Specs:

Scalable, .eps format logo (this will allow us to resize for the co-brands, landing page, etc.)
Style guide that provides guidelines for logo usage
Offer text, 20 character max headline, 100 character max offer text, linking URL
Linking URL for logo placements on secondary pages (thank you pages, etc.). Primary pages will not be clickable to keep visitors in the Free Day user path
728x90 and 300x250 for Homepage Roadblock
160x600 for Surround Session on Subscriber site targeted to Free Day users

Homepage Featured Partners:

Maximum of 60 characters with click thru url. Advertiser must be identified at the beginning of the offer.

Fact Sheet Placements:

Key Numbers: 88x31 logo (max 1 k file size) plus 20 character text link OR 120x60 logo (3k max) NO Text
Key People: 88x31 logo (max 1 k file size) plus 20 character text link OR 120x60 logo (3k max) NO Text
Top Competitors: 88x31 logo (max 1 k file size) plus 20 character text link OR 120x60 logo (3k max) NO Text
Rankings: 88x31 logo (max 1 k file size) plus 20 character text link OR 120x60 logo (3k max) NO Text
Subsidiaries: 88x31 logo (max 1 k file size) plus 20 character text link OR 120x60 logo (3k max) NO Text

Trading Toolbox On Homepage And Company Fact Sheets:

88x31 logo (max 1 k file size)

Testing Guidelines

Stability: Ads should be tested for stability in a variety of browser and platform combinations, as described below. Stability is defined as not causing error messages, dialog windows, browser crashes or system crashes.

Browser/Platform Combinations to Test: Web sites and networks should individually determine detailed testing matrices relevant to their specific users. These matrices should be publicly available and updated regularly.

Vendor Matrices: Vendors should publish detailed matrices indicating the browser and platform combinations in which their technologies are stable.

Please Send All Advertising Materials To:

E-mail: traffic@hoovers.com
Advertising Sales
Hoover's, Inc.
5800 Airport Blvd.
Austin, TX 78752